INTERNATIONAL & CROSS-CULTURAL MARKETING Essay Example | Topics and Well Written Essays - 2750 words

INTERNATIONAL & CROSS-CULTURAL MARKETING - Essay Example Cross cultural marketing says that marketers should understand that there is very little scope for ethnocentrism in international business. The marketers should also understand that no culture is better than the other. Today ‘cross-culturalization’ is inevitable just like globalization. Therefore the key to the success of the companies in case of international marketing lies in the degree to which the companies can differentiate and understand the cultures of the host nations. The present study has been done in order to analyze the cross cultural and international strategy of Al- Jumeirah. Al- Jumeirah is a UAE based luxury hotel chain. Here the targeted host country has been chosen as China. China has been chosen as it happens to be one of the fastest growing economies in the world since the entry to WTO. Over the course of the study the issues such as factors influencing the entry of Al- Jumeirah in to China; business environment of China; segments to be targeted; demographics ;cultural issues of China has been discussed from an international and cross cultural perspective has been discussed (Kotabe and Helsen, 2008, p. 301). Before entering to China Jumeirah was present was present in economies that are mostly matured and statured in nature including U.K., Germany etc. Such economies usually provide very few opportunities for growth. Add to that the economic downturn provided additional threat to the hotel chain. Therefore in order to combat the fluctuating economic conditions the hotel chain decided to enter an emerging economy like China. In order to attract the foreign companies to invest in the country so that the country can achieve industrialization and economic growth the China entered WTO in the year 2001 after several years of negotiation. As a result the government was bound to follow the WTO trade regulations which meant that

Eating disorder in adolescent Research Paper Example | Topics and Well Written Essays - 1250 words

Eating disorder in adolescent - Research Paper Example Eating disorders tend to develop during adolescence and are much more common to girls and women, where the causes of these disorders are related to psychological and medical issues such as low self esteem, depression, anxiety, trouble coping with emotions and substance abuse. Additionally, eating disorders start by eating less or more than the usual, where the behaviour goes out of control and gets taken over by the person’s life. Smolack and Thompson (32) argue that although the symptoms of eating disorders are known to originate primarily in adolescence, most studies have revealed that these disorders emerge due to lack of solid knowledge on how to eat well and live healthy. Obesity in adolescents has now become a very serious matter, leading to health risks such as hypertension, respiratory problems, mellitus and orthopaedic disorders (Cooper and Stein 76). Matsumoto and Herrin (32), discuses the three types of eating disorders Anorexia, Bulimia and Binge eating disorders , where Anorexia is a condition where an adolescent refuses to eat adequate calories out of an intensive and irrational fear of becoming fat and this condition has greatly risen in the past years among these adolescents. Few cases of Anorexia lead to recovery since some experience alternative bouts of weight gain and weight loss and through this conditions tend to emerge as a result of treatment such as depression and low self esteem among the adolescents. Anorexia has been known to increase risks of deaths among these adolescents and they come as a result of starvation, suicide, and severe low levels of potassium, (Matsumoto and Herrin 33). Anorexia is better when discovered and treated in early stages, since it prevents against mortality among the adolescents. Effective treatments for disorders in eating have been availed to, because Anorexic